The Brand Insights, Content and Marketing Research Team at BET Networks is responsible for developing, executing, synthesizing, and using consumer insights to inform the BET Networks Enterprise including leadership, development, digital, press, and marketing. The Strategic Insights and Research department is built on the foundation of an expertise in broad-based insights into the African American Consumer Market, and specifically their content consumption approach, behaviors and evolving lifestyles. The Director will report to the VP of Content Optimization for Consumer Insights and will support all research efforts for all 10 linear BET Network brands and BET+, a SVOD service. The ideal candidate is an experienced Insights professional with a deep knowledge of, and passion for turning insights into action and a proven track record of influencing business decisions in fan insights. The ideal candidate also has expertise in either the entertainment content or the African American consumer market.
Support the research team to develop, track, and present a holistic understanding of the 10 brands across BET Networks enterprise and BET+. This includes brand ‘health’, competitive positioning and our brand alignment with the strategic objectives of the organization as a whole
Provide research and insights to all 10 BET brands, BET+ and BET’s central operations like Marketing, Production, etc. to inform how to drive fan insights into business decision making solutions. We work especially close to Scripted, Unscripted, Marketing, Programming, BET+, Digital, Live/Experience and ViacomCBS Global Insights, an internal insights team
Work closely with internal and external research partners to deliver content-based insights, including, but not limited to, pilot tests, show testing and studies to support the maintenance of key franchises
Collaborate with Analytics teams to deliver show recaps, discern ratings and make the connection to insights, appending variables to data sets, etc.
Manage 1-2 persons on the Consumer Insights team who is confident with leading from the front
7+ years of related media research experience, including Marketing and Content Research
Bachelor degree or higher
Experience in qualitative research, including moderating focus groups, conducting in-depth interviews, analyzing qualitative research analyses
Proven experience with turning quantitative data from insights into actions using data mining and influencing skills
Able to turn complex/intricate analyses into clear, easy-to-understand “story-telling” presentations
Self-starter, highly proactive, and collaborative
Flexible, agile and able to balance multiple priorities
Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities/styles and establish effective relationships in a highly matrixed organization between BETN, BET+ and other ViacomCBS networks
From hits like SpongeBob SquarePants and the MTV Video Music Awards, to the BET Honors, The Daily Show with Jon Stewart and blockbuster films like Forrest Gump and The Godfather and Indiana Jones series, Viacom's media networks don't just reflect popular culture, they shape it. With over 160 channels and more than 400 interactive properties across the globe, Viacom is a leading creator of entertainment programming and content, connecting its iconic brands with audiences everywhere through television, movies, music, animation, websites, games, videos, virtual worlds and consumer products. To learn more about Viacom, http://www.viacom.com/ourbrands/Pages/default.aspx