The Consumer Insights Team at ViacomCBS Consumer Products is responsible for developing, synthesizing, and using consumer insights to inform Consumer Products strategy and execution. Key partners include the CP Leadership Team, Franchise Planning, Category (LOB) teams, Domestic Retail Teams and International teams. The CP Consumer Insights team is built on the foundation of an expertise in consumer and shopper behavior, a focus on evolving needs and trends, and an understanding of current and future product opportunities.
The Senior Director will report to the VP Consumer Insights, CP, and support Franchise and Strategy research efforts across the ViacomCBS portfolio. The ideal candidate is an experienced insights professional with a proven track record in crafting consumer understanding that drives the business. The candidate should have superior presentation development skills, particularly in crafting concise and impactful snapshots of research results and recommendations. In addition, the ideal candidate will have a passion for media, entertainment content and the Kids & Family consumer market.
Manage proprietary research to support an understanding of consumer product opportunities across our current and future/potential franchises
Develop Path to Purchase analysis across our key categories/LOB’s to understand shopping behavior and guide our future execution
Regularly track and present key trends across key Lines of Businesses, specifically Toys, Kids Apparel and CPG
Work closely with the internal Viacom research team to deliver brand health insights, including brand tracking on Awareness and Heartshare/Affinity.
Partner with Consumer Insights teams across Nickelodeon and other key ViacomCBS brands to identify and share key cohort analysis, with a focus on identifying Property expansion opportunities
Work with the Analytics team to integrate a consumer perspective into launch recaps
8+ years of Consumer Insights, Shopper Insights, or Category Management experience
Strong knowledge of qualitative research, particularly in the translation of those insights into meaningful recommendations
Experience in quantitative research, including survey design and analysis
Experience in the Toy, Apparel or CPG industry preferred
Experience working with Retailers is preferred
Able to turn complex/intricate analyses into clear, easy-to-understand “story-telling” presentation
Excellent interpersonal skills which will enable candidate to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization
Self starter, highly proactive, and collaborative
From hits like SpongeBob SquarePants and the MTV Video Music Awards, to the BET Honors, The Daily Show with Jon Stewart and blockbuster films like Forrest Gump and The Godfather and Indiana Jones series, Viacom's media networks don't just reflect popular culture, they shape it. With over 160 channels and more than 400 interactive properties across the globe, Viacom is a leading creator of entertainment programming and content, connecting its iconic brands with audiences everywhere through television, movies, music, animation, websites, games, videos, virtual worlds and consumer products. To learn more about Viacom, http://www.viacom.com/ourbrands/Pages/default.aspx
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