The Sr. Manager, Market Analysis will be responsible for all Market penetration reporting, Sales & Marketing campaign optimization, and delivery of insights from internal and external data to key stakeholders in the Spectrum Enterprise Operation. This influential role is well positioned to lead strategic analysis initiatives throughout Spectrum Enterprise that include support of Marketing Strategy & Operations, Market Planning, Customer/Prospect Segmentation Strategies and a series of individual initiatives designed to help grow our business profitably and improve our competitive position.
The goal of the position will be to inform decisions on Plant expansion, Product mix, Pricing, and Offer strategies to increase the effectiveness of efforts to grow Enterprise Fiber Buildings and Customers. The position will also use available campaign management technologies and information and analysis to drive better campaign design, execution and overall results.
•This individual will participate in the process of measuring effectiveness of Enterprise Fiber expansion efforts through ongoing identification of key metrics, analysis and reporting. •Define testing and analytical protocols that identify growth opportunities and performance using a wide array of marketing sciences and analytical tools. •Track and report on campaign results and make recommendations to internal clients on refinements to campaigns that will improve future campaign performance. •Track and forecast business growth and opportunity based on market and campaign performance trends across the commercial organization. •Direct marketing operations with analysis, test strategies and insights through consistent use of advanced analytics products, including segmentation and models made available by the Predictive Analytics team.
SCOPE/ OTHER SIGNIFICANT ATTRIBUTES OF THE JOB:
•The Sr. Manager role will have responsibility for delivering Market Analysis insights to stakeholders in Spectrum Enterprise. The role will support development of enhanced data visualization platforms, publish market “white paper” insights, and lead analyses of adhoc business questions. •The position will manage a department of 3 marketing analytics employees. •The position reports to the Sr. Director of Market Analysis and will have ongoing and regular interactions with the VPs and GVPs across marketing, product management, and business planning.
REQUIRED QUALIFICATIONS/ YEARS OF MINIMUM RELEVANT EXPERIENCE:
•Minimum of 7 years’ experience in leading a Marketing or Financially driven Reporting and Analysis team with focus on improving results and overall profitability across a multi-billion dollar organization. •Demonstrated superior quantitative skills, modeling/framework development and data interpretation capabilities. •Experience with campaign management, analytic and reporting tools desired like Eloqua, Alteryx, Micro Strategy, Tableau, and SAS. Additional experience managing data within a marketing automation platform (e.g., Eloqua, Marketo, etc.) and other campaign management tools strongly desired. •Benchmarking of performance results with industry/ competitors/ other projects. •Demonstrated proficiency with quantitatively oriented tasks such as statistics, predictive modeling, finance based models and proven ability to manage requests in a fast-paced environment •MS Office skills, including PowerPoint, Excel and Word- with high level of proficiency in Excel •Strong communication and presentation skills, including experience presenting complex subjects in a concise and easy to understand fashion to senior management. Must be able to distill complex patterns in data to package & present a simplified and cohesive story to stakeholders. ? REQUIRED MINIMUM EDUCATION/ AND OR CERTIFICATIONS:
•Bachelors Degree required, MBA preferred. •Minimum of 7+ years of experience and leadership in campaign reporting, campaign analysis, predictive modeling and campaign operations.
Our organization is one filled with a diverse group of hardworking people. They’re committed to helping us grow, and we’re committed to growing with them. Because making sure everyone reaches their full potential is a key part of our mission.
At Spectrum, employee wellness, comprehensive medical coverage and educational and development opportunities are of the utmost importance.... Employees are also eligible for select complimentary products and services.
We’re proud to join our employees in their career journeys. Our roles are designed to develop people’s skills and keep them moving forward to the next big thing. Whether it’s in the office or off-site, there are plenty of possibilities with a Spectrum career.
Spectrum is committed to improving communities and impacting lives where our customers and employees live, work and play.
Our national philanthropic initiative, Spectrum Housing Assist, partners with nonprofit organizations and engages employees & community volunteers in order to provide critical homes repairs across the United States. We’ve set a goal to improve 25,000 homes by the year 2020. Chart our progress and join us in this exciting journey by visiting our Spectrum Housing Assist website to see how our employees are improving communities and impacting lives.